In order to be taken seriously in your business venture (and obtain more sales) I suggest you consider how your customers think of you when they either contact you or receive emails from you that have addresses like (these are totally made up but you get the flavour):

• wonderwitchofthenorth@...
• snoopywoopybabe@
• thebadassman@
• softmama@
• hotbabe@

Although made up, the above is not far from many I have come across in my travels.

If you email John Lewis or Argos for example what would you think if you had to use a similar email to that above? To be taken seriously you need a serious email address.

Other sure fire ways of losing sales include:

• Speeling Eerors
• Grammatical errors "The item aint over stock."
• Incorrect use of the apostrophe eg 'Freds Bargain Basement Store' instead of 'Fred's Bargain Basement Store'
• SHOUTING AT EVERYONE BY USING BLOCK CAPITALS ALL THE TIME

Give consideration to your colour schemes. Dark text on a dark background is very difficult to read. A very bright background colour can also be tiring on the eye as well as making text difficult to read.

A lot of thought up front will pay greater dividends in sales over time than a hastily rushed advert or website.

Don't forget - treat others as you would like to be treated yourself. Customer service is all. If you have stuffed up, say so and do your best to resolve the situation. If you ignore the problems the sales will ignore you and go elsewhere.